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We are proud to have Nick Failla and Alex Stephenson of 
Collected Concepts as our partners.
This successful retail consulting company will help us grow the Preferred network, create a seamless training experience for you and your team and ultimately help you to grow your business.

Their training will guide you through the operations of the Preferred Warranty Program to make sure you are reaping all the benefits the Preferred Network has to offer, and guide you to efficiently incorporate the
Preferred Platinum program into your sales pitch.

Collected Concepts believes that the best way to grow and nurture a

successful business lies in 3 fractions: 

​Product + Promotion + People = Profit

Nick Failla

Nick Failla is the founder of Collected Concepts and has had the privilege of being a successful member of the fine jewelry industry for over 33 years. His experience spans across many facets of the industry including chain retail, independent retail, manufacturing and the service trades. These experiences have helped him to develop a comprehensive understanding of our industry which has led to holistic solutions for retailers and manufacturers. 


A unique presentation style has helped Nick to engage his audiences. His seminars focus on interactive learning that encourages fun and participation. This has led to the privilege of providing seminars on an expansive number of subjects for industry organizations across the United States and Canada. Nick has hosted seminars on subjects that include internet marketing, social media, special events, Guerilla marketing, generational marketing & advertising and sales training. He has addressed these subjects as a contributing writer in noted industry magazines as well.

The Collected Concepts team is diverse and known for bringing unique and successful marketing tools to the industry like Interactive Digital Catalogs, Gaming Applications and Innovative Social Media campaigns.

Nick is a proud graduate of Adrian College and has added to his educational experience through graduate studies at the University of Michigan. Nick and his unique team are looking constantly for the next creative advantage and innovative strategy to help retailers and wholesalers become even more successful. His love of coaching extends beyond business as he continues to coach High School Varsity basketball. His love of music and the outdoors is shared with his family in his most valued role as father and husband.

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