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Here are the Preferred Retailers that have Honorable Mentions in this Year’s America’s Coolest Store
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Ramsey’s Diamond Jewelers
METAIRIE, LA
In 2018, second-generation jeweler Robert Ramsey transformed a shadowy, cavernous former restaurant into the bright and airy “Largest Diamond Store in Louisiana,” Ramsey’s Diamond Jewelers. Due to the expansive square footage, the sales floor is divided by a main path bordered by two different carpet patterns. This visual cue separates the bridal area from the space where other types of diamond jewelry are offered. Judges say Ramsey’s strong ties to the community are woven throughout the company’s brand message. Love, resilience, and community commitment are not marketing slogans but expressions from the heart. Their social media strategy reflects their core community beliefs.
Spicer Greene Jewelers
ASHEVILLE, NC
In 2014, Elliott and Eva-Michelle Spicer purchased Wick and Greene Jewelers from Eva-Michelle’s parents and embarked on a renovation of the art deco building that was once a gas station. The business is known for having the Carolinas’ largest selection of loose diamonds on display in the showroom, which are displayed in a grid format, similar to how shoppers would view diamonds on popular online platforms. Judges describe the store as contemporary and inviting, and beautiful inside and out.