This is a 20 min detailed video on everything that your membership includes and offers. Detailed training on how you can customize the program for your store plus...



Detailed descriptions of exactly what the warranty covers...


As a member of Preferred Jewelers, you receive Keyword Search Optimization for your geographic location. We optimize 5 keywords in 5 locations, which translates to 25 keyword phrases.

INFORMATION on Grandfathering older items and some more current FAQ's might just come in handy ... "good to know"

Two main reasons Preferred selected Synchrony over other credit card companies. Their rates are almost identical however Synchrony offers Fraud Protection and so much more...


Are you getting your Preferred rates?

Introducing the NEW Signature Preferred 101 Diamond... 101 facets of trust!

At the Preferred Institute Brian McCluskey and Joe spoke about the differences between the Jewelers Mutual consumer insurance program and the Gemshield consumer insurance program... 

We have recently received some inquiries from retailers that we

feel need to be addressed and policies put in place.

We want to be proactive to prevent any issues, BEFORE they actually occur.

The Preferred Office will issue a $500.00 credit for any new Preferred Retail member that you recruit and we sign!

Preferred Warranty Brochures ...


We can can help you create Magazine Ads, Billboards, In-Store Video Promo loops and more. All customized with your logo and retail store information at no additional cost or at a fraction of the cost, depending on your project...

Are you collecting enough reviews to prove how great of a business you are? Smart marketers know that when it comes to reviews, quantity and quality matter.

You can create this Win Win event at your store... read all about it!

What happens if I lose a diamond?What if I can't find my warranty card? Where can I have my ring serviced if I move?What happens if I move to a new location?


The training component of Preferred Jewelers International is a comprehensive and consistent means of delivering Management and Sales Skills to all Associates...

Note: you must be logged in on the Preferred Dashboard to access these pages.

To make it easier on you and your sales associates we have created a Warranty Registration Form and a Warranty Update Form that you can download to your desk top and use when you just don't have access to the Internet. Later you can just copy and past it in on the website.

Let your customers know what it means to them that you are a Preferred Retailer. When they click on the Preferred logo it takes them to a drop down page on your site to give them full definitions of what the warranty covers...

Ann is offering all Preferred retailers their 1st Press Release at NO charge!

If you’re interested in learning more about how Preferred Jewelers International Public Relations / Press Release Program can help your business gain the attention it deserves...

One of the advantages of being part of Preferred Jewelers International is that we can offer you the option of buying your office supplies online through Staples.

The prices are lower if you are part of Preferred and for orders over $50 there is no shipping charge...

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© ​PREFERRED JEWELERS INTERNATIONAL / 1170 Kane Concourse Suite 420, Bay Harbor Islands FL 33154


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